Friday, 9 November 2012

Research into a Media Institution

I have decided to research Paramount Pictures. Founded in 1912, the company are based in the Los Angeles district of Hollywood, and are the fourth oldest existing production company. Their base in the US means that if our film were distributed through Paramount Pictures, it would be able to reach bigger audiences, and it would be seen globally in countries including the US and the UK, where are if we went for a UK based company, the film may only reach a smaller proportion of our target market.

Paramount Pictures are a subsidiary company of Viacom, who are an American based global mass media company, with interests in both film and television. Again, this would be of advantage to us, as it would allow our film to receive adverts on Viacom’s television channels.

Paramount Pictures have produced many thriller films in the past, including Snake Eyes, Carriers and Hard Rain. They also have experience in other genres, including action, sci-fi and horror. Their experience in creating these sorts of films means that our production would fit into their remit perfectly, as they have experience in producing thriller movies, along with other genres which have small elements present in our production.

I feel that Paramount Pictures would be ideal at producing, distributing and marketing our thriller. Their experience with thriller films would mean that they would be able to offer lots of advice into our thriller, and their position, based in Hollywood, would mean that our film would be able to reach a mass audience around the globe. Additionally, their links with Viacom, a major television media company, would mean that our film would be able to be marketed very effectively, to the right audience.

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