Analysing Film Posters

The poster to the right is for the film ‘The Bourne Identity’. The two lines running vertically and horizontally suggest a viewfinder from a gun, whilst the view of the Eiffel Tower in France suggests where the film is set. Also, the overlay of the main character, Jason Bourne, suggests his involvement with the film. The poster uses minimal amounts of text, which draws the attention of the audience towards the poster. It would also encourage people to use other forms of media, such as the internet, to find out more about the film.

 

The poster to the left is for the movie Constantine. The poster is predominantly black, but with a white object in the middle. At first, it is unclear what the white object is, which would make anyone seeing the poster want to find out more about what it is. It appears to be a shaft of light, with the outline of a man to the right of the light. There is very little text on the poster, although the title of the film is towards the top of the poster, and the credits are at the bottom in grey, meaning that they do not appear clearly. This poster also shows the date that the film goes is released, which would want to make the audience go and watch the film.

 

The poster to the  left, advertising the movie ‘Nothing to Lose’, is different from the other two posters I have looked at, as the poster is quite busy. The outline of the face of a character at the top contrasts well with the black background, bringing it to the audience’s attention. The camera appears to be looking down, into the camera and onto the title, which gives the impression that the character is important. The character also appears to be looking onto the castle, giving the impression that the castle is haunted. This poster also includes the words ‘Academy Awards Winner 2009’, which shows off the film to its full potential, and tells the audience that the film comes well recommended. The poster also shows a star rating, again selling the film well.

The poster to the left is for the film Helten. The background of the poster has been made using computer animation, which gives the impression that the film is related to a video game. The title of the film is represented using squares from the game scrabble, which again, adds to the idea that the film could be about some sort of game. The words ‘This Summer’ at the bottom of the poster give the impression to the audience that this is the ‘must see’ film of the summer, which would add to the amount of people viewing the film. The character shown appears to be walking towards the audience, and the shot is taken from a low angle, giving the impression of importance and dominance of that character.